Helping Alumni and Friends Advance UCF
UCF’s Advancement division comprises the Office of Alumni Engagement and Annual Giving and the UCF Foundation, Inc., a 501(c)(3) nonprofit organization created to assist donors wishing to offer private support to deliver resources beyond traditional funding sources, such as tuition, state support and government research grants. The division is led by UCF Vice President for Advancement Mike Morsberger, who also serves as CEO of the UCF Foundation.
We are a powerful team of 130-plus professionals who work to support the university by soliciting, accepting and managing gifts as well as engaging alumni. Together, we work with alumni, friends, corporations, parents and others who seek to make gifts in support of a wide range of priorities and initiatives set by UCF leaders in alignment with the university’s strategic goals.
The IGNITE Campaign is an intense, focused and strategic effort to channel the collective resources of our alumni, friends, partners, faculty and staff toward the common goal of infusing the University of Central Florida with $500 million mission-critical private support by June 30, 2019.
As of December 31, 2018, the campaign total stood at $479,519,042. Advancement leaders are confident the campaign will reach its goal by the target date, but will not annouce the final total until Homecoming Weekend in the fall. Nearly 100,000 donors have combined to make more than 360,000 gifts since campaign counting began on July 1, 2011.
Campaign priorities include:
IMPROVING STUDENT SUCCESS by expanding access, by making a UCF education more affordable, and by supporting programs that enrich the student experience
SUPPORTING ACADEMIC EXCELLENCE by attracting and retaining top faculty, by funding critical research, and by providing the most advanced learning facilities and technologies
PURSUING NEW OPPORTUNITIES AND PARTNERSHIPS — including UCF’s new downtown campus and a comprehensive academic health sciences center at Lake Nona — to lift lives and livelihoods across Central Florida and beyond
UCF Advancement is the UCF division made up by Development, Administration and Alumni Engagement and Annual Giving. Advancement staff members include major gift officers assigned to UCF colleges and major program areas, and professional staff in the areas of alumni outreach, annual giving, administration, records and gift processing, communications, donor relations, real estate, human resources, information technology, legal, and accounting and financial management services.
UCF Advancement’s staff members work in close partnership with university administrators, deans, faculty and friends to raise money to support identified priorities for the university. The department of development is made up of five key areas: Central Development, Principal Gifts, Colleges and Units (including Athletics Development), Communications and Marketing, and Donor Relations and Stewardship. Their combined purpose is to cultivate and foster relationships with donors and secure gifts on behalf of the University. These employees increase the number and quality of donor prospects through individual visits, solicitation, stewardship, marketing and networking.
PRINCIPAL GIFTS: Gifts and pledges to the University of $500,000 or more are defined as principal gifts. Principal gifts have the power to dramatically impact existing programs or create new ones.
MAJOR GIFTS: Gifts and pledges to the University of $25,000 or more are defined as major gifts. Major gifts are most often in the form of endowments, scholarships, professorships or capital donations.
PLANNED GIVING: Planned Giving refers to the process of making a charitable gift of estate assets. This type of gift requires consideration and planning in light of the donor's overall estate plan.
ATHLETICS DEVELOPMENT: The major gifts section of Athletics Development secures gifts and pledges to university athletics of $25,000 or more.
COMMUNICATIONS AND MARKETING: The department also oversees the creation of collateral to advance UCF’s funding priorities, and supports the efforts of the development team and the UCF Board of Directors. In addition, the department contributes editorial content and manages the distribution of Pegasus, the university’s magazine.
DONOR RELATIONS: Donor Relations works to acknowledge and steward the gifts our donors give, as well as providing opportunities to engage with donors as we recognize them for their gifts to UCF.
Alumni Engagement & Annual Giving
Alumni Engagement develops relationships with alumni, students, parents and friends by providing meaningful services, tangible benefits and engaging programs that inform, educate and inspire.
Helps alumni connect with classmates, friends and the university's resources
Provides "alumni exclusive" programs for social, networking, career and ongoing education
Strengthens ties between the university and alumni, students, parents and friends
ANNUAL GIVING AND PARENT PHILANTHROPY: Annual Giving seeks regular, repeatable and unrestricted gifts of cash, securities and other property that effectively builds the university’s base of support. This team also focuses on student giving, the Class Gift Campaign and the Faculty and Staff Campaign.
UCF FAIRWINDS Alumni Center: Besides housing the Alumni Engagement and Annual Giving staff offices, the FAC offers nearly 10,000 square feet of conference space with state of the art audio visual equipment and indoor/outdoor areas.
The Administration division serves as the backbone of the organization and ensures ethical management of alumni and donor information, while providing high-quality financial, legal, personnel, and technology services. This team consists of Board Relations, Record and Gifts, Human Resources, Information Technology Services, Prospect Development, Legal Services, and Accounting and Financial Management.
BOARD RELATIONS: This area is responsible for communication and interaction with UCF Foundation Board of Directors and its committees.
RECORDS AND GIFTS: Biographical updates, processing and acknowledgement of private gifts to the university include gifts of cash, credit card, stock and gifts-in-kind. This area also administers the corporate matching gifts program and invoices active pledges.
HUMAN RESOURCES: This team provides all aspects of personnel support to UCF Advancement, including recruitment, staff budgets, training, position management and employee relations, and also serves as liaison to UCF Human Resources
INFORMATION TECHNOLOGY SERVICES: Information Technology (IT) manages UCF Advancement’s technology infrastructure and environment to ensure availability of organizational applications and systems. They are responsible for evaluating the level of security needed to safeguard the integrity of all data. In addition, they generate fund-raising reports for both internal use and for Colleges and Units across campus.
PROSPECT DEVELOPMENT: The Prospect Development department works in conjunction with development officers by providing information about individuals, companies and foundations. Its goal is to research prospects with the highest giving potential and match their interests and needs with those of the university.
LEGAL: This department ensures all Advancement agreements meet legal and ethical standards. It also advises the UCF Foundation Board and the alumni advisory board.
ACCOUNTING AND FINANCIAL MANAGEMENT SERVICES: This department is responsible for accounting, budgeting, financial analysis, investment programs, coordination of annual tax reporting, audit and financial presentations to the Board of Directors.